The “Bewusst (er) leben” campaign weeks at ALEXA Berlin

Sustainability and shopping don’t go together? To prove you wrong, this year we are once again hosting the “Bewusst (er) leben” campaign weeks at ALEXA Berlin.

For three weeks in July, sustainability and a more conscious lifestyle will be the focus of our center: from 8 to 27 July, there will be a wide range of offers, hands-on activities and competitions to discover. We will have fun showing you how to use resources more consciously.

🍃 The award ceremony for the wirBERLIN initiative’s poster competition will take place on 08.07.
🍃 The posters will be on display at ALEXA until 27.07. for you to admire
🍃 From 11 – 13 July, you can view the art installation “More than 40,000”, which raises awareness of species conservation in a special way.
🍃 From 08. to 20.07. you can take part in our competition. Simply scan the QR code on the cubes in ALEXA and follow the instructions here. With a bit of luck, you could win cool prizes, e.g. from Media Markt, Tefal, Jack Wolskin and many more.
🍃 On 19 & 20.07. our event days with great hands-on activities will take place at ALEXA

Because: There is no planet B! Drop by ALEXA, because our action weeks will introduce you to the topic of sustainability in a fun, exciting and innovative way – free of charge and without registration.

Poster competition “I am an environmental hero!”

The non-profit initiative wirBERLIN will kick off its sustainability campaign on July 8 with the generation most affected by the future development of our planet: children. In the run-up to the event, schoolchildren from Berlin have been thinking about the topic “I am an environmental hero – this is our shopping of tomorrow!” and created small works of art on posters. The painting competition on the topic of sustainability has been running since 2015 and this year the award ceremony will be held for the third time at ALEXA Berlin. wirBERLIN is committed to environmental education and civic engagement. The creative posters can be admired at ALEXA until the end of the campaign weeks on July 27. We are looking forward to seeing many great masterpieces!

Art installation “More than 40,000”

More than 40,000 animal and plant species worldwide are threatened with extinction and huge amounts of plastic waste are polluting our oceans. The artwork “More than 40,000” addresses these pressing issues and combines painting and installation to raise awareness of species conservation.

The impressive installation by artist couple Irina Ahrend-Liu and Xiaomin Liu can be viewed daily from July 11 to 13 from 1 to 4 pm at ALEXA on Alexanderplatz.

Visitors will also have the opportunity to talk to the artists in person at the Artstudio Hamburg information stand and exchange ideas about their work. Don’t miss this unique opportunity to be inspired to protect our environment.

Exhibition “Bewusst (er) leben”

Learning and shopping? At our “Bewusst (er) leben” exhibition, you will get lots of information and new knowledge about sustainability at ALEXA – on the one hand, ALEXA has done a lot in terms of sustainability. On the other hand, we have great tenants who deal with sustainability and a more conscious lifestyle on a daily basis.

In addition to the poster winners, there is another exhibition to kick off the campaign weeks. In keeping with the campaign motto “Live (and re)live consciously”, visitors will be shown, among other things, how ALEXA, as a shopping center, supports its tenants in finding practical ways to protect the environment. For example, ALEXA uses the six big “Rs” – Recycle, Reuse, Reduce, Repair, Refill and Rethink – to promote a more sustainable use of resources. Did you know, for example, that ALEXA’s evaporative cooling system is powered entirely by rainwater? You can find more exciting information about sustainability at ALEXA Berlin in our exhibition Bewusst (er) leben.

You can also find our big conscious living competition on our cubes. Learn about the products that are being raffled off and the sustainability concept of our stores. Scan the QR code on the cubes, follow the instructions and jump into the lottery pot. With a bit of luck, you could win great products from 24 Colors, Oil&Vinegar, Waterdrop, OLYMP, Wolkenseifen, Schöffel-LOWA, Lacoste, Jack Wolfskin, McDonalds, Wonderpots, North Face, Superfit, Tefal, ALEXA itself, Starbucks and Media Markt. If you have won, you can pick up your prize at ALEXA on our event days from July 19-20.

ALEXA Bewusst (er) leben hands-on activities

Sustainability is boring? Not with our hands-on activities at ALEXA. For example, get on your bike and charge your cell phone with your muscle power. Or put your knowledge of sustainability to the test in a quiz. For every activity you take part in, you will receive an activity stamp. Collect them all and look forward to a surprise – a sustainable one, of course.

A DJ will accompany you with cool beats to round off the relaxed atmosphere on the important topic of sustainability. If you need a healthy refreshment, you will be spoiled with delicious drinks at the smoothie bar. These will be freshly mixed for you without any electricity.

Our event will take place on Friday, July 19 and Saturday, July 20 from 3 pm to 7 pm. You will find the various stations in our center on the first floor in the area in front of H&M and Zara. Get active and have fun – and do something good for yourself and our planet at the same time.

Come along and discover a variety of activity stands, hands-on activities, exhibitions and more for all generations. Learn in a playful way how you can live more consciously in everyday life and protect the environment and find out more about sustainability and the environment at exciting exhibitions. And take a look behind the scenes at ALEXA, resource conservation, mobility and other innovations. Because we are all responsible for our planet. Let’s act together!

Your ALEXA